Impact Story · Permobil
The wheelchair isn't the story. Ollie is.
1
Hero Film
2
Short Films
2
Formats per film
+50
Photos
2
Documents
The Brief
Permobil wanted a story that captured what their power wheelchairs mean to the young people who use them, without the wheelchair becoming the story. The goal was to build trust with an audience, not sell to it. This was the first episode of Innovating for Individuals, Permobil's end user storytelling series. It set the template for everything that followed.
Our Vision
Ollie is fifteen. He plays the drums, plays wheelchair soccer, and runs a 3D printing business he taught himself to build after one design term at school. He has interviewed a Prime Minister. He also lives with Duchenne muscular dystrophy, and received his first Permobil power wheelchair at eleven. We put those facts in that order on purpose. The brief was to show what the chair means without letting it become the story, so we built the film around what Ollie makes and what he is proud of. The chair earns its place through what it enables: elevation to open a school locker, elevation to reach a snack from the fridge, the freedom to choose where to go without being pushed. Ollie and his independence is the story.
MAIN ASSET
HERO FILM
Ollie's own account of his business, his independence, and what changed at eleven, with his mother Patricia providing the context only a parent can.
Length
3 minutes
Format
16:9 landscape
Instagram Reels
Instagram Feed
BUILT FOR SOCIAL
SHORT SOCIAL CUTS
SAME STORY · TWO ANGLES · BUILT FOR THE FEED
THE SHORTS
TWO SHORT PIECES
Short 01
Liberty. Freedom. Not left behind.
Patricia's account of the moment independence arrived. Made for parents, carers and clinicians.
Length
Under 60 seconds
Format
9:16 and 4:5
Short 02
In his own words, on his own terms.
Ollie in his own words, speaking peer to peer to other young end users.
Length
Under 60 seconds
Format
9:16 and 4:5
MEDIA COVERS
THUMBNAILS
16:9
9:16
4:5
1:1
THE PHOTO LIBRARY
PROJECT IMAGES
GUIDES
THE DOCUMENTS
Story Narratives
Story summaries, narrative focus, and full transcripts, written so the team can pull language straight into captions, decks and press.
Distribution Guide
Every asset mapped to a platform and a format, so the work keeps running long after delivery.
Client Words
I am speechless, this rarely happens. You have captured Ollie so perfectly, particularly the way he is able to live his best independent life with the use of his Permobil. We love it so much.
Patricia McPhail, Ollie's mother
The global team were happy with the outcome. Marcos and his team have done an outstanding job and it's an absolute privilege to work with them.
Michelle Wheeler, Marketing and Commercial Enablement Manager, Permobil APAC
