Impact Story · Permobil
Powerchair Hockey
1
Hero Film
3
Short Films
3
Formats per Film
+50
Photos
2
Documents
The Brief
Permobil set out to tell Kieran's story: his life, and his relationship with the sport. The film is part of their Impact Series, Innovating for Individuals, a campaign built to earn trust through real, human storytelling, not product pitches.
Our Vision
We let Kieran tell his own story, in his own words. No script, no spin. Just an honest account of what powerchair hockey has given him. From that single conversation, we built a content kit ready to feed every one of Permobil's channels. One shoot, a whole content system, built to work everywhere.
MAIN ASSET
HERO FILM
Kieran's story, in his own words: the reframing of disability, and what powerchair hockey has given a man who's used a chair since he was three. It's the emotional centre of the project, and it's built to travel: the film that lives on Permobil's website and opens the room in presentations and sales decks.
Length
~5 min
Format
16:9 landscape
Instagram Reels
Instagram Feed
BUILT FOR SOCIAL
SHORT SOCIAL CUTS
Same story · three angles · built for the feed
These shorter pieces are made to live on social. Each one takes a different angle on Kieran’s story, and each is delivered in the formats every platform needs: vertical for Reels and Stories, 4:5 for the feed, ready to upload.
THE SHORTS
THREE SHORT PIECES
Short 01
The sport that changed his life.
For Kieran, powerchair hockey isn't a pastime. It's the thing that reshaped his life. This piece narrows in on that single relationship: what the sport has given a young man who's been in a chair since he was three or four, and who once couldn't have imagined the life it would lead to.
Length
~60 sec
Format
9:16 & 4:5
Short 02
Inclusion, sport and community.
This one steps back from Kieran's individual story to look at what surrounds it: a sport built on the simple principle that everyone should be able to play. Kieran's view of why that matters sits right at the centre.
Length
~60 sec
Format
9:16 & 4:5
Short 03
The Australian Sliders, on the world stage.
This film introduces the Australian Sliders as they prepare for a World Championship in Finland. Fast, competitive and genuinely fun, played by athletes who just want to be treated like any other team on the world stage. Made to tell their story, and to help the Sliders raise funds for the trip.
Length
~60 sec
Format
9:16 & 4:5
MEDIA COVERS
THUMBNAILS
16:9
9:16
4:5
1:1
THE PHOTO LIBRARY
PROJECT IMAGES
A full library of professional photography from the project: headshots, action shots, candid moments and behind the scenes frames. Polished images for the website and decks, plus casual, authentic stills ready for social and UGC style content.
GUIDES
THE DOCUMENTS
Story Narratives
The document provides summaries, focus points and full transcripts for every film, as a guide of what each piece says and why. It also serves as copy for film descriptions, captions and social posts.
Distribution Guide
The document provides a clear map of every asset, specs and where it is designed to live. It lays out which version to upload to each platform, for easier implementation.
Client Words
Marcos brings so much care to the process, especially when working directly with end users. He creates a comfortable, respectful environment, listens deeply, and helps people share their stories in a way that feels authentic. Little Frames are more than a service provider. They're a true partner.
Michelle Wheeler, Permobil
Nobody could watch those videos and feel sorry for Kieran, and I love that. They've really captured how amazing he is, and how there's not one iota of him that feels sorry for himself. They're beautiful videos. Really, really proud to have them.
Susie Ballantyne, Permobil
